Services
The whole marketing system, under one roof.
Strategy is only useful when it survives execution. Xleos connects positioning, website, content, publishing, and oversight as one accountable function.
What we do
One partner.
The whole system.
The strategic context of an internal marketing head, with the execution range of a focused creative team.
01Websites that sell credibility
Strategy · SEO · Copy · Design · Development
Custom websites built around the business, its customers, and how they search. Strategy, technical SEO, conversion copy, performance, analytics, and responsive development are planned together, followed by a clean handover that keeps the website and its operating accounts firmly yours.
Websites that sell credibility
Strategy · SEO · Copy · Design · Development
Custom websites built around the business, its customers, and how they search. Strategy, technical SEO, conversion copy, performance, analytics, and responsive development are planned together, followed by a clean handover that keeps the website and its operating accounts firmly yours.
- Business discovery and custom information architecture
- SEO strategy, conversion copy, and responsive design
- Performance-focused development and analytics setup
- Source code, account, and deployment handover
02Content with a point of view
Concept · Copy · Design · Publishing
Platform-native content that sounds like your business, not an outsourced calendar. Every post is anchored in expertise your market actually values.
Content with a point of view
Concept · Copy · Design · Publishing
Platform-native content that sounds like your business, not an outsourced calendar. Every post is anchored in expertise your market actually values.
- LinkedIn single-image, carousel, and text posts
- Instagram Reels, stories, and multi-frame series
- Facebook publishing and YouTube support
- Editorial planning and end-to-end production
03Paid campaigns built to convert
Strategy · Creative · Media · Landing Pages · Optimisation
Performance marketing that connects the offer, advertising creative, media buying, landing pages, and conversion tracking. We plan and manage paid search and social campaigns around qualified reach, useful data, and measurable business outcomes.
Paid campaigns built to convert
Strategy · Creative · Media · Landing Pages · Optimisation
Performance marketing that connects the offer, advertising creative, media buying, landing pages, and conversion tracking. We plan and manage paid search and social campaigns around qualified reach, useful data, and measurable business outcomes.
- Google Ads and paid social strategy
- Campaign creative and conversion copy
- Landing pages and tracking foundations
- Media management and ongoing optimisation
04External CMO stewardship
Direction · Systems · Consistency · Accountability
We own the connective tissue between the website, brand, channels, and commercial priorities, so the founder guides direction without managing the production line.
External CMO stewardship
Direction · Systems · Consistency · Accountability
We own the connective tissue between the website, brand, channels, and commercial priorities, so the founder guides direction without managing the production line.
- Marketing direction tied to business goals
- Organic and paid channel planning
- Creative quality control
- Lean reporting and continuous improvement
Website first. Marketing next.
Attention without an anchor is just expensive noise.
We usually begin with the website and LinkedIn foundation. Once the business looks as credible online as it is offline, we expand the content engine across Instagram, Facebook, and other relevant channels.
Website · Positioning · LinkedIn
Content · Paid media · Campaigns
Questions, answered
What should you know before we begin?
01What does an external CMO do for a business?
An external CMO acts as the business’s extended marketing arm without requiring a full internal department. Xleos learns the business from its founders or heads, sets the direction, and connects the website, content, paid advertising, creative production, and publishing around the same commercial context. Leadership remains involved in important judgement and approvals, while Xleos manages the recurring system, coordination, quality control, and refinement that would otherwise require several separate vendors.
02Does Xleos build custom websites with SEO included?
Yes. Xleos designs and develops custom websites around the business, its customers, and the searches that lead buyers to it. Discovery, information architecture, technical SEO, conversion copy, responsive design, performance, analytics, and development are planned together. The aim is a credible digital foundation that supports both organic discovery and every later marketing campaign, rather than a template that looks polished but does not explain the business or help the right audience take action.
03Who controls the website code, domain, and hosting?
The website is built for the client’s business, not as a dependency on Xleos. Deployment and agreed integrations are organised around client-controlled accounts, and the project includes a practical handover of the codebase and operating access. This keeps ownership and future choice with the business. If Xleos is asked to support later improvements, that work can be agreed separately based on what the website actually needs rather than an automatic maintenance arrangement.
04Can Xleos manage organic content and paid advertising together?
Yes. Organic content, paid media, and the website work best when they share the same positioning, audience understanding, and conversion path. Xleos can connect editorial planning and platform publishing with Google Ads, paid social campaigns, creative variants, landing pages, tracking, and optimisation. The exact channel mix depends on the business and its buyers. The focus is qualified reach and useful commercial response, not being present on every platform or reporting attention without context.
Start with the business